We work with some of the leading brands in Ireland to provide consistent, insightful brand measurement solutions using the Opinions BrandVizr Brand Health framework.
This approach has been finetuned to ensure that you get a holistic understanding of your brands performance and that of your competitors. With a modular approach, we focus on what matters to you to give you a true 360-degree perspective to inform better brand strategy.
Incorporating some critical components such as our award-winning drivers modelling process, so you know what makes your consumers tick, to our AdVizr Light comms evaluation module so you can be sure that your creative is delivering against its objectives. This framework provides a one-stop planning solution to your marketing team.
Depending on your priorities we also have a tried and tested system to incorporate sponsorship assessment, ad-hoc check-ins on your distinctive brand assets (DBAs) and a host of other leading solutions to suit your needs.
We can also incorporate your media, internal CX or other consumer-facing data that you hold to paint a more complete picture.
So, whether you want to conduct a one-off brand health audit or you want to build a long-term tracking programme, we can configure the right solution for you.
The Opinions BrandVizr approach has picked up the coveted Brand Strategy and Development award for each of the last two years at the Marketing Society Research Excellence Awards.